Transforming Events with Our Widescreen Projection Technology

Events have come a long way over the years, centuries even! Back in the day, we used to rely on bugle horns and ornate finery to decorate the finest of events, but these days we rely on techniques far more advanced. Screens, lights, music; these are the ingredients of an unforgettable modern-day event.

For today, we want to focus on the capabilities of just one of those technologies: widescreen projection.

At Spyglass, we have New Zealand’s largest range of projection surfaces. In other words, we know a thing or two about projection. So today, we’re here to expand your horizons (literally) by unpacking the many ways you can transform an upcoming event with the use of some cleverly-placed widescreen projection technology.

What is Widescreen Projection?

Widescreen projection is pretty much what it sounds like: it’s the art of projecting images, videos, or digital content onto massive screens that stretch across a wider surface. But this isn’t your everyday projection. Widescreen projections often come in ultra-wide or panoramic formats, giving you a much more immersive experience than a regular screen.

It’s the kind of tech that can bring a whole new energy to an event. Whether you’re hosting a corporate conference, a wedding, or a live performance, widescreen projection lets you engage your guests in ways that a simple slideshow just can’t.

The key with widescreen projection, as with any other event technology, lies in knowing how to use it right. After all, it’s not just for movie theatres. This is an ultra-versatile tool that can elevate everything from awards ceremonies to brand activations… as long as you take a creative approach.

Using Projection to Transform Your Event

Create a Stunning Backdrop

With widescreen projection, you can change the mood throughout your event by displaying everything from moving textures to brand videos. You could even have a series of gorgeous landscapes or animations playing in the background, making sure the visual experience complements the atmosphere you’re trying to evoke for your attendees. Plus, it’s far more dynamic than a few posters or static banners.

Build an Interactive Experience

Who says widescreen projections have to be one-sided? With a bit of tech magic, they can become interactive. For example, at a trade show, you could have a huge projection of your product line where visitors can use motion sensors to zoom in on different features, or engage with a digital game designed around your brand.

H3: Highlight Your Main Stage

Widescreen projection is also a real game-changer when it comes to live events like concerts, theatre performances, or award shows. A standard stage can be completely transformed with visuals that evolve and change as the event unfolds.

This is doubly effective for portable venues or music festivals, where putting in the work ahead of time on a curated visual display can take away some of the stress on the day.

Make Presentations Pop

Let’s face it, corporate presentations can sometimes feel a bit dull. But with widescreen projection, you can bring presentations to life. Widescreen projection lets you show off videos, live data feeds, or even 3D models in full high-definition glory.

This can keep your audience hooked and engaged, making your event feel a lot less like a stuffy meeting and a lot more like an immersive experience (and who doesn’t need a little bit of that on their side for the yearly wrap-up?).

Brand Your Event

Branding at events is a big deal – after all, you want your brand to make an impact. Widescreen projection is an awesome way to integrate your branding across the venue in a seamless, dynamic way. Instead of relying on just banners or posters, you can use widescreen projections to showcase your logo, taglines, and key messages on massive screens throughout the event space.

If you want to take a less direct route, using widescreen projection to decorate your venue is another potential approach. While logos wouldn’t be the order of the day, you could use pre-engineered backdrops to create an entirely new immersive environment for your attendees to step into. Activating a bottled water brand? Immerse your guests in the ocean. It’s that simple.

As you can see, the possibilities with widescreen projection are only limited by your imagination (literally). The key to making full use of this innovative event technology is to partner with a company that can help you with everything, from setup to pack-down, and the creative brainstorming that comes before it all.

Take the limits off your imagination and let it rip. Your event itinerary, your guests, and your shareholders will thank you for it.

Explore unlimited possibilities with the team at Spyglass.

If your event needs a little transforming of its own, find your way forward with the creative team at Spyglass. We’ve been revolutionising events with world-leading widescreen projection technology for years. Our team is on hand to help with every step of the process, from planning the event, to developing the creative in-house to managing tech on the day.

Get in touch with us today to consult about the possibilities.