Bettle Advertising came to us looking for a fresh approach to the LIC exhibit at Field Days 2008. Our new ten metre dome turned out to be just the trick.

Telling the story of New Zealand's huge Livestock Improvement industry for LIC, the dome allowed visitors to walk in the grass below 30-foot cows and venture down into the DNA of a prize fresian.

A mix of specialised 3D animation and super-high resolution 4K footage was used to create this immersive journey. Combined with synchronised lighting effects and a rocking music track, the show helped LIC win the over-all best site award for the three day event.

More...

2008 saw a re-imagining of the Thrive theme with an all-new look and out-there screen design: circle, square, triangle!? Of course this exactly the kind of thing that gets us excited, designing for strange and wonderful surfaces.

Our studio took the super clean print design for the event and literally tore it up (in a nice way), injecting the vitality Thrive punters have come to expect from the show. Introducing NZ and the world's most enigmatic speakers should be done with maximum gusto, telling punchy little stories with intelligent visuals.

Client: DUCO
Brand Design: Designworks

We wanted to create a sense of atmosphere with 2008's awards, creating a subtly animated forest-scape to tie in with the eco-friendly room theme.

On a limited budget, we created a motion kit including background and title animations with the bulk of the content remaining editable right up to the wire.

This versatile approach to small-mid size events is proving a hit with our clients. It allows for text and image changes from within the presentation software, without sacrificing the high quality creative our clients' audiences have come to expect from their events.